Self-Harm isn't bravery.
Talking about your problems and facing them head on is bravery.
Who ever created this is 100% seeking attention and should stop right now. I do have sympathy for those who are depressed and self harm, but if you are doing it to get attention then you need to find a different form of gaining one's attention because this is not the smartest way to do it.
Also, I understand that people are up and arms about this, but don't go around calling the person various insults because of this. My guess is that who ever made this, whether it be the girl in the picture or someone else, is going through a stage of their life that is difficult and doesn't have the right state of mind where they are able to think clearly.
I know it can be enraging to you if you think strongly about this, but I plea that you keep insults towards people who are depress and do self-harm to yourself.